Building A Business to Rebrand Aging

picture of iPhone and Macbook

Life Happens When Your Building A Business

In 2008 I launched my business with the idea of finishing up school and developing my skills simultaneously. In my case, I wanted to have an education and experience working with older adults. However, life happens when you’re building a business and now it’s time to document exactly what I do as a gerontologist.

Working As A Solopreneur or Sole Practitioner

Firstly, my week goes by so quickly and is never the same. If you thrive with a set schedule working for yourself will be a tough transition. Conversely, if you are thrilled with variety and challenge then you are made for developing your own business. In either case, I encourage you to start something of your own. It doesn’t have to be big just something you can learn from. By doing so you will have a better grasp on business principles and also a place to develop new skills.

My Work Week

  1. Meetings – This week I spent quite a bit of time at the Area Agency on Aging (AAA).  In particular, the Advisory Council, Falls Prevention, and Health Promotion Committees. Not to mention a marketing meeting for a project I’m working on.
  2. Research – Following up with phone calls on a survey I conducted. Dialing, talking, thinking, and writing. Then a lot of reading on presentations, journals, and articles.
  3. Social Media – Lastly, managing social media for my clients. Researching, curating, and scheduling content. Then engaging with their community.

While those might have been the big three there was plenty more. This included teaching a class, interviewing volunteers, updating websites, and appearing online talking about the machinations of Facebook. While at first glance these may not look an effort to rebrand aging think again. I’m bringing up the topic of aging and collaboration with every conversation. Here’s the truth those of us in the aging sector need to be out in the world talking about why we do the work. What means when a culture embraces aging. Join me and unleash the power of aging.

About Me

I’m an author, aging expert, and gerontologist dedicated to creating self- awareness in Americans to age well. In order to influence change, I connect to multigenerational audiences through social media. In addition, I work with start-ups, agencies, and small businesses to enhance service delivery to older adults. As a valued resource for topics about aging I curate information about aging by blog, podcast, and an Alexa Skill.