Presentation: The Power of The Latino Market

Marketing to the Latino Market

The Latino Market: How To Develop An Emerging Demographic


According to U.S. Census Bureau data, the U.S. Hispanic community will account for one-third of the country. In 2015 this emerging powerhouse is projected to have a purchasing power of $1.5 trillion. Learn how to connect with this complex and multigenerational group to move your business strategically forward. Gain an insight into Intercultural Sensitivity to combine science and business to improve your marketing efforts. This session will also explore the importance of hyper local marketing and strategies to get past the gatekeepers. Follow the hashtag #LatinoCSA and join the conversation.

Consider this dicho (proverb). “A la ocasion la pintan calva.”

“You have to make the most of the chances that come your way.”

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