Generations

Conversations With Aging Clients

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Conversations With Older Clients

Client Conversations As a senior service provider the conversations we have with clients are often personal. While we might be there on a wellness visit. In fact, we’re assessing any changes in the client.  Perhaps, a change in the environment. In other words we’re trained to notice changes. When  I close a session the last […]

Aging

Active Aging | The Secret is Out!

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Active Aging The Secret Is out

Active Aging Is Not a Secret Active Aging Week is the first week of October. It happens to coincide with the International Day of Older  Persons. However, in most news outlets these two dates appear to go unrecognized. As a specialist in the field of aging this doesn’t surprise me. Though it does disappoint me. […]

Generations

How It Got Easier to Disrupt Aging

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Disrupt Aging

Images Disrupt Aging It’s easier to Disrupt Aging with Getty Images and AARP’s new photo collection. The Disrupt Aging Collection includes over 1,400 photos. The photos  capture the diversity in this 21st demographic. Front and center businesses and non-profit organization now have a pool of images that reflect their target market. Worth 1,000 Words For […]

Blog

Building A Business to Rebrand Aging

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picture of iPhone and Macbook

Life Happens When Your Building A Business In 2008 I launched my business with the idea of finishing up school and developing my skills simultaneously. In my case, I wanted to have an education and experience working with older adults. However, life happens when you’re building a business and now it’s time to document exactly what […]

Business

007 Introducing Mindset Coach Gary Loper

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Launching Master Your Mindset Series is my colleague Gary Loper. Gary brings 25 years of personal development and life coaching to the conversation. He is known as an expert in building better relationships with teams, clients, prospects and most importantly you. Gary’s enthusiasm and passion for coaching help his clients become there best. While you […]

Aging

*Bonus Episode: Judy Rough of Certified Senior Advisors

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Meet Judy Rough of the Society Senior Director of Strategic Alliances of Certified Senior Advisors. Society of Certified Senior Advisors is the premier membership organization certifying and educating professionals who serve older adults. A Certified Senior Advisor (CSA) ® is a professional specialist in aging who has demonstrated knowledge about aging and the important health, […]

Business

005 Develop and Build Connections

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Network and Build Connections – By building a network of professional connections you may find collaborative partnerships and clients. However, make time to strategically diversify your network. Hyper-Local Connections- When you build a local network you increase the potential resources and referrals. If you can’t find a group then launch your own.

Tools

004 Create An Editorial Calendar

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Create An Editorial Calendar – When you document your activities you can maximize each event. Then reuse the information for writing and speaking efforts. The EdCAL- The Editorial Calendar created in Google Sheets gives you an easy way to track upcoming events. By documenting your activities create a backlog for future reference. Please subscribe to […]

Business

003 Discover Your Avatar

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Discover Your Ideal Avatar – When you know your ideal client is you can refine your marketing plans. After learning how to identify your ideal client, complete our avatar worksheet. By using this information maximize each blog post, outreach event or speaking engagement to reach your audience.  In fact, never miss an opportunity to strategically offer […]

Tools

001 How To Set Smart Goals

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How To Set SMART Goals – What does it take to get your business started? In one word through action. How do you move your idea forward? Start by setting goals. In this episode show host, Judi Bonilla leads you through the SMART Goals process to achieve big dreams.  Think Specific, Measurable, Achievable, Relevant, and […]

Generations

Shop Small With Constant Contact

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It’s that time of year again! The holiday season is upon us, which means more customer requests, longer business hours and producing a holiday marketing strategy that will help you stand out from the crowd using the right message. Join us for this informative webinar on managing and planning for the holiday marketing season, how […]

Generations

Create Your Editorial Calendar

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Create Your Editorial Calendar Editorial Calendar Tips This morning while at the gym I turned to Leslie Samuel of Become a Better Blogger for a daily dose of advice. As I scrolled through the list of podcast episodes, How to Create an Effective Editorial Calendar caught my eye. It’s the beginning of June and I’m ready to jumpstart my […]

Technology

Podcast Listening Tips

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Be A Better Listener A great podcast can inform and inspire the listener. Very often a great episode can spur you into action. Follow these tips to get the most from your listening experience. Be Prepared Be ready to take notes on the go. A great podcast has a way of urging you to take action. […]