Editorial Calendar Tips
This morning while at the gym I turned to Leslie Samuel of Become a Better Blogger for a daily dose of advice. As I scrolled through the list of podcast episodes, How to Create an Effective Editorial Calendar caught my eye. It’s the beginning of June and I’m ready to jumpstart my editorial calendar activities. I’m experienced in creating calendars, I’m terrible at being consistent and that’s the reason for writing this post. Having an editorial calendar is similar to keeping your smartphone calendar up to date. You know when and where you are and able to maximize your time. Creating an editorial calendar is similar to the added benefit of allowing you to “reverse engineer” your content. Below are my tips for Professionals In Aging.
Tip One: Important Events
I have curated a monthly calendar of events for those in the field of aging on a basic Excel spreadsheet. This basic format gives me a quick preview of past events and a consultation with my personal calendar enables me to identify new events. This year I’ll be speaking at Aging Summit 2016: Age Well San Diego and launch a street team to support my book Freewheeling after Sixty. Both require time and effort, so looking at my calendars I’m not adding any additional meetings or events.
Takeaway: Create a calendar that reflects your business and compares it with your personal calendar.
Tip Two: Go To the Pros
I mentioned Leslie Samuel earlier in the post and owe him for inspiring this post. In this episode, he lays down the how and why of creating an editorial calendar. Though his podcast focused I use my calendar as a planning tool for my business. Samuel gave me great advice and suggested I include product launches, webinars, and live video streaming.
Takeaway: Seek out the pros to help you when you are faced with a challenge. I knew I wanted to return back to my editorial calendar and through a great podcast, I’m inspired to kick-start using this tool.
Tip Three: It Is A Practice
Sunday is my day to work on my business with a 360-degree lens instead of the day to day grind of emails, meetings, and appointments. Each Sunday I look at the current week and then the following to see how I can plan my time more effectively. Today, I’m adding a practice consulting my editorial calendar as well with the goal of focusing my blogging. After writing a book I want to keep exercising my writing muscle and with a calendar, I can set goals and measure my progress.
Action: Create A Calendar Using In Excel
1. Click File > New > Template.
2. Type “Calendar ” in the search field. Select a one-month calendar and Click > Create. Update the year and you have a functioning calendar to start working on.
Judi Bonilla is the Director of Program Innovation at Advocates For Aging and author of Freewheeling after Sixty. Previously she was a fellow for Hispanic In Philanthropy and Senior Service America, Inc. Bonilla has spoken at South by Southwest (SXSW) the American Society on Aging and Certified Senior Advisors conferences. She has received a Special Commendation from the City of San Diego for the inaugural Older Driver Awareness Week in San Diego, the Association of Travel Instruction Jack Gorelick Achievement Award for her passionate commitment and perseverance to the growth of the profession of travel instruction and the Women In Transportation Innovative Transportation Solutions Award.