Images Disrupt Aging
It’s easier to Disrupt Aging with Getty Images and AARP’s new photo collection. The Disrupt Aging Collection includes over 1,400 photos. The photos capture the diversity in this 21st demographic. Front and center businesses and non-profit organization now have a pool of images that reflect their target market.
Worth 1,000 Words
For those tasked with marketing to this demographic it’s a sign culture is changing. Inroads in reshaping the perspective of aging in American society is beginning. If you’ve been unable to find a photo of your ideal client that’s about to change. More importantly your clients will see themselves reflected in the products and services they buy. Well I’m hopeful they will. While the Disrupt Aging Collection is new it is a game changer. Again, let this be the standard of what aging in America looks like today.
About the Author
Judi Bonilla is the author of Freewheeling after Sixty and Director of Program Innovation at Advocates For Aging. She is the first gerontologist selected to speak at South by Southwest. In addition, she presented at the American Society on Aging and Certified Senior Advisors conferences. Learn more.